The Problem

Billykirk is a USA Based Leather & Canvas Goods Designer & Manufacturer. Their products include Bads, Belts, wallets, Card Cases, Satchels, Key Fobs, Homes Goods & More. Billykirk has been around since 1999, but never really approached a direct response marketing strategy until retail shops closed down in 2020. Amidst the trying times of 2020, Billykirk realized they needed to hire a team that would help their brand grow online; they reach out to Black Falcon Media for Paid Search & Paid Social to take their brand to the next level.

The Solution

Black Falcon Media stepped in with an aggressive paid search & social media strategy that leveraged the brands long term existence, and “made in america” narrative to capture customers and drive immediate online sales. We provided data analytics insights, and were able to identify several winning demographic targets, scale winning creative, and help Billykirk achieve direct-to-consumer online success.

Results

• Increased Meta ROAS: +70%
• Increased Google Ads ROAS: +45%
• Increased Year-over-Year Sales: +30%