The Problem

Cln Skin Care is a dermatologist recommended skincare brand that focuses on solutions towards everyday skincare problems. Omni-channel marketing growth was their key priority; with Amazon being their largest distribution channel. Challenged with increasing market saturation, and not knowing how to tackle both DTC and Amazon, CLn Skin Care hired BFM to help with growth across both Shopify & Amazon.

The Solution

Given the Brand’s historical performance across Shopify & Amazon, our team went straight to the reporting and analytics to analyze historical data to identify winning strategies for both distribution channels. BFM deployed successful product-specific Google Ads strategies to growth each of their product categories. Meta Ads was used to drive brand awareness, and promote bundle-specific campaigns exclusive to their DTC distribution channel. For AWS, We looked at market competition and search insights to target problem-specific keywords and applied this to Sponsored Product Campaigns, Sponsored Brand Campaigns, and Dynamic Product campaigns to grow their Amazon Business significantly year over year. We also increased B2B volume through advertising X Ads, and LinkedIn ad.

Results

• Increased DTC Revenue: +20% Year over Year
• Increase Amazon Revenue: +162.85% Year over year
• Increased Amazon Product Sales: 284.39% Year over Year
• Increased Meta Ads ROAS: +100%
• Increased Google Ads ROAS: +34.08%