The Problem

Eyn Vas is a new high-end luxury apparel brand based in Los Angeles, CA. Offering quite luxury men’s & women’s apparel in a crowded fashion marketplace is difficult. Eyn Vas came to Black Falcon Media in search of a strategic & data-driven approach to growing brand awareness, increasing customer acquisition & retention, and improving website conversion.

The Solution

Using qualitative research and data, we reimagined how a typical Eyn Vas customer might define themselves —their interests, beliefs, values—and used these insights to amplify Eyn Vas’ social content to drive conversion. BFM leveraged elevated imagery and compelling storytelling video content to deployed winning paid media campaigns across Meta + Google Ads. We coupled impactful creative with a beautiful website design refresh to improve online conversion rate. We deployed email marketing campaigns with eloquent messaging and beautiful content creative to improve customer retention.

Results

• Increased Revenue: +127.52%
• Improved Blended ROAS to: 648%
• Improved Marketing Efficiency Ratio: 15%
• Improved Repeat Customer Rate: 44%