The Problem

At the forefront of beauty and innovation, LED Esthetics is redefining skincare for the modern era with LED Light therapy skincare devices. The beauty & skincare is one of fastest growing and competitive markets to gain market share. LED Esthetics hired, Black Falcon Media to successfully manage Paid Search, Paid Social, Reporting & Analytics to scale their business. Given the novelty of the brand within the beauty marketplace, brand awareness and trust were additional criteria for this brand to find success; and thus they hired BFM to assist with PR efforts.

The Solution

Black Falcon Media conducted extensive competitor analysis to identify qualitative and quantitative distinction to improve LED Esthetics’ brand positioning. In doing so, we were able to quickly identify winning creative to scale Meta Ads, and high quality Google Ads to delivery immediate profitable results. We leveraged our PR Team to build brand trust through influencer seeding, TV placement, and UGC Content production which integrated into our paid media campaigns to deliver converting content; turning skeptics into valued-customers.

Results

• Increased Revenue: +164.2%
• Increased AOV: +30%
• Improved MER: -35%.