The Problem

melin is premium headwear brand that produces premium headwear pieces featuring exotic materials for men and women with unique designs, like leather hats, snapbacks, dad hats & more. As part of their brand building strategy, melin was looking for people endemically connected to the mountain outdoor lifestyle space. melin reached out to BFM to assist with ecommerce/lifestyle shoots, brand activations, and integration of diversity into their Brand Ambassador Program.

The Solution

BFM worked directly with melin’s creative team to generate content that closely aligned with their brand positioning within the outdoor lifestyle space. BFM supports melin with product launches, brand activations and content support within the Brand Ambassador Program; seeding relevate outdoor lifestyle content for the melin team to use across paid /organic channels.

Results

• Successful incorporate diversity into melin’s online ecommerce presence + owned/paid media channels
• Fall ‘23 Print / Digital Catalog
• Fall ‘24 Print / Digital Catalog