The Problem

RESA is an LA-based women’s fashion brand, offering a range of apparel including dresses, loungewear, and bridesmaid dresses. The women’s fashion space is very saturated, and they we’re failing to see the year-over-year growth. RESA reached out to Black Falcon Media to assist with online sales growth, and new customer acquisition across paid search, paid social, and owned media channels.

The Solution

Black Falcon Media conducted extensive competitor analysis to identify qualitative and quantitative distinction to improve RESA’s brand positioning. In doing so, we were able to quickly identify winning creative to scale Meta Ads,TikTok Ads, and Google Ads to delivery immediate profitable results. Creative and messaging within Meta were used to find incremental new customers. We leverage first-party post-purchase survey data using WellSpring Attribution to identify where customers first hear about the brand and scaled into these marketing channel. To support new customer intent, we leveraged Google Ads to convert customer through display remarketing and shopping campaigns; reaching them at every step of the purchase cycle. To further support RESA’s owned-media, we built their YouTube channel showcasing Brand new arrivals, influencer content, and brand storytelling to grow their YouTube channel subscribers to unlock this sales channel via Shopify.

Results

• Increased Online Store Revenue: +133% Year-over-Year
• Increase Facebook + Instagram Sales: +151% Year-over-Year
• Marketing Efficiency Ratio: 16.83%
• New Customers: +138% Year-over-year
• YouTube Channel Growth: Views +745% | Watch Time: 498% | Subscribers: +700%