The Problem

ROZ Hair, a premium clean haircare brand, was preparing for rapid growth but faced the challenge of scaling profitably across multiple digital channels. While they had strong brand identity and product-market fit, they needed a data-driven strategy to maximize return on ad spend (ROAS), efficiently acquire new customers, and diversify beyond Meta Ads into Google and Pinterest to capture demand across the full funnel.

The Solution

Black Falcon Media partnered with ROZ Hair to design and execute a full-funnel growth strategy. Leveraging Meta Ads, Google Ads, and Pinterest Ads, we built a cross-channel media mix tailored to each stage of the customer journey—using Meta for high-impact prospecting and retargeting, Google to capture high-intent search, and Pinterest to inspire and convert new audiences. With rigorous creative testing, smart budget allocation, and continuous optimization, we drove measurable gains across all key performance metrics.

Results (Year 1)

• Total Sales: +1151%
• Blended ROAS: +122.48% New Customer ROAS
• MER: 7% | -56%
• Meta Ads ROAS: 528%
• Google Ads ROAS: 431%
• Pinterest Ads ROAS: 797%